A Basic Overview Of Pay-Per-ClickĪt its core, pay-per-click marketinginvolves buying ads that appear on search engine results pages like Google and Bing. Compared to organic listings, these ads appear with the words “Ad” in green, making it clear that these are paid placements. PPC stands for “pay-per-click.” It’s a type of online marketing in which businesses pay a fee each time someone clicks their ads.įor instance, when you search “best lawn mowers” on Google, sponsored ads appear at the top of the search results. The difference between Google PPC and Bing PPC.Types of targeting Pay-per-click ads have.The anatomy of a PPC campaign (infographic).The most popular types of pay-per-click (infographic).So in this comprehensive guide, we’ll cover everything you’ll need to know about PPC in 2023-let’s dive in. But do it wrong, and your ads will be nothing more than a black hole of wasted money. Do it right, and you’ll have more leads than you know what to do with.
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